Hi, I'm Arrigo ๐Ÿ‘‹๐Ÿผ

I spend most of my time developing business strategies that deliver real value to specific types of people.

Join me and a community of fellow go-getters that are passionate about solving problems for a living.

Why bother with my newsletter?

Newsletters are mostly junk ๐Ÿ—‘

Inevitably, signing up to that one service kicks off a chain reaction of stuff you don't need in your inbox.

It's because of misaligned incentives...

The author wants to make a profit out of you so they spam your inbox with stuff you don't need trying to lure you in โŒ

Youโ€”insteadโ€”are looking for someone to trust without being forced into a purchase that isn't going to solve anything โœ…

That's where I stand:

  • I only send 1 email out every 2 weeks
  • My emails are free of ads, pitches, offersโ€”you name it.
  • What you get is what you want: real-world, practical business knowledge that you can apply the same day.

My goal with this newsletter is to empower you to make better business decisions and build for the long-term ๐ŸŒณ

That's it, no ifs or buts.

See you in? ๐Ÿค

Who am I to claim to be good at business?

Simple, I don't claim it.

The one rule I stand by is that I know nothing ๐Ÿคท๐Ÿผโ€โ™‚๏ธ

That means I need to continuously educate myself, whether by real-world practice or through formal education.

In my emails, I take the chaos that is business and deliver a prettified version of it so that it's easier to digest ๐Ÿ”–

It's not my word against yours.

I send emails from my own business address so you can just hit reply and give me your takeโ€”objections included ๐Ÿ‘๐Ÿผ

P.s.: I always reply to all emails I get!

A bit of background

Of course, I wouldn't just go out of my way to start a newsletter on something I don't feel comfortable talking about.

I've been building brands for the better part of 5 years (as of late 2021).

And I've never really stopped since:

arrigo lupori brand experience timeline

I'm the first to admit that some of them sucked ๐Ÿ˜…

But the progression got me to where I am today, looking to generate added value wherever I get a chance to.

And that's what business is all about - generating value ๐Ÿ”จ

That, together with proper management and development of the value you build, is what I'll focus on in this newsletter.

Plus, you don't have to have your own brand to benefit from my emails. If in any way you are interested in modern business, you'll get something out of them. That is my guarantee ๐Ÿ’ฏ

Enough talking, I have a spreadsheet that needs tweaking!